Data-Driven TV Media Buying

Media Buying

Premium Streaming and Linear Inventory

Want to advertise on Hulu, Peacock, or Paramount+? With Singulariti, your brand goes on any streaming publisher. We reach the audience where they actually watch, and expand your reach by exploring new publishers as inventory opens up.

Don’t miss the audiences watching linear TV. 66 million households — just over half of U.S. homes — still subscribe to traditional set-top boxes or services like Hulu + Live TV and YouTube TV. Buy premium linear channels like CBS and Bravo, and get access to major live events like the Grammys and Super Bowl.

Data and rates are not real and are for illustrative purposes.

Direct and Programmatic Media Execution

With direct buys, you avoid the “ad tech tax” while gaining access to premium inventory and predictable, cost-effective reach. Our execution layer is fully automated direct buying — faster campaign execution and real flexibility, without the middlemen markup.

Complete control, transparency, and superior performance with programmatic buying. Powerful prospecting and retargeting tools grow and convert your audience. Smart filtering reduces wasteful retargeting spend on communal IPs, and leading prospecting tools combine traditional lookalikes with proprietary affinity models to drive stronger performance throughout the funnel.

Your brandbudget + audience
→
Singularitidirect + programmatic execution
→
PublishersHulu · Peacock · CBS · Bravo
Book a call, see TV work for you
Data and rates are not real and are for illustrative purposes.

Forecast Outcomes with Data + AI

Our AI-powered planning engine uses years of performance data to quickly generate actionable media plans with predicted outcomes. Adjust plans as needed, and easily experiment and learn with recommendations and test campaigns.

We predict clearance rates before submitting buys — removing the guesswork from building your media plan. The days of marketers needing to buy upfront or far in advance are long gone. The platform allows for complete flexibility with smarter, more agile media buying.

Similar Inventory combines data science and viewership data to create look-alike modeling built for TV. We recommend Streaming and Linear inventory based on audience overlap and other metrics, allowing you to discover opportunities to expand and diversify media plans.

Want to reach a specific audience? Bring your 1st-party data, and augment it with data directly in the platform. Use filters for age, gender, or income to find the audience you want — and understand what to bid, and stay on budget, all in one place. Since we have access to a wide variety of inventory, you can also use keywords to narrow down the inventory you’re looking for, such as: Tier 1 Cable or Cooking Programming.

Data and rates are not real and are for illustrative purposes.

Full Funnel Impact

Aerial view of a stadium at night under the lights

Take your brand beyond 15 or 30 second spots. Our direct network relationships unlock premium TV opportunities that will set your brand apart — from high-impact sponsorships and content integrations to coveted sports placements and Super Bowl inventory. Every opportunity is backed by closed-loop measurement that tracks real business outcomes.

Data and rates are not real and are for illustrative purposes.

Want to see our measurement features in action too?

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