We isolate the real lift from TV — showing which visits, installs, or purchases were actually driven by your ads. Incremental, not assumed.
Unlike tools that apply digital models to CTV, our TV view-through is purpose-built for TV. It uses a proprietary device graph and filters out shared IPs for accurate, household-level attribution.
Evaluate TV alongside Meta, YouTube, or Google campaigns. Our Digital View-through uses IP-matching aligned with digital platforms, letting you compare CPAs or ROAS across your full media mix.
True closed-loop attribution — tracking the metrics that matter:
We combine reach, frequency, and impression data with performance metrics — giving you a complete view of upper- and lower-funnel impact.
Know exactly when conversions occur — whether seconds or weeks after an ad airs. No assumptions, just data.
Analyze campaign results by network, creative, DMA, or platform. Customize filters by attribution model, window, or response timing. All available in the dashboard.
Bring performance data directly into your internal systems or MTA platform through secure API integrations. Matched clean-room results can be piped straight into your BI stack.
Talk to our team for a live demo.
Incremental measurement, closed-loop attribution, and reporting you can take into your own systems. We’ll show you on real campaigns.
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